The key to this area is diversity. You can go on great trips over the mountains or sunbath on the beach.
There are petroglyphs and caves to see close by.
The area is a mecca for bikers, hikers and hill climbers.
You can snorkel, scuba dive, fish, visit caves on a seadoo, go hang glidding, go into the mountains on an ATV, go horseback riding and of course there is golfing.
The cities of Valencia and Alicante are an hour away
and offer great shopping, museums, art galleries, and casinos. The famous Benidorm Palace is only 35 miutes away. Best of all you can do absolutly nothing. Just hang around the pool with a good book and a drink.